Public Relations and Media Strategy is about building a positive reputation. Spotlight Communications Group does this by sharing your story, business, or organization with the right people, like journalists, news outlets, community leaders, influencers, donors and investors. It’s about getting you talked about in a good way, so people trust you. We use communication strategies to get you publicity, focusing on earned, organic media coverage so you don’t spend money on advertising.
- Branding and Messaging
- Media Publicity Campaigns
- Social Media Strategy
- Executive Media Training
- Video Production & Storytelling
- Crisis Communications
Crystal Bui, founder of Spotlight Communications Group, offers clients a distinct advantage: the insider perspective of an EMMY-nominated investigative news reporter. She understands the media landscape from the inside out, knowing precisely what captures attention and drives results.
Unlike traditional Public Relations and Media Strategy work, Crystal’s approach is rooted in real-world news experience. She excels at crafting compelling stories that resonate with journalists, securing placements in top-tier outlets for her clients—from broadcast television and major publications to influential podcasts. Her clients have been covered in Forbes Magazine, Yahoo News!, Business Insider, Fox News, the Atlanta Journal Constitution, the Washington Examiner, National Public Radio and other local television stations and national media outlets across the country — all without spending any money on advertising.
Her expertise extends beyond getting press and publicity for her clients. Crystal and her trained team of strategic communication professionals, branding videographers, and photographers, all provide comprehensive media strategy, on-camera coaching, and crisis communications, ensuring clients are prepared to capitalize on every opportunity for publicity.
Reach your target demographic. Our expert team works closely with you to craft strategic messages that authentically reflect who you are and what you do. We elevate your image and reputation, ensuring you stand out with confidence and authority.
We secure media coverage for you across platforms such as broadcast television, online publications, print, radio, and podcasts so that your work is showcased in the best light. Our strategic approach amplifies your impact and visibility.
Through stunning visuals and storytelling, videos produced by our award-winning staff will boost engagement and make your brand unforgettable. Our team handles everything from concept development to final edits.
We’ve coached executives, politicians, public figures and influencers for opportunities such as:
- Speaking in front of an audience
- Media interviews
- Pitching products and services
Crisis communications counsel provided. We also specialize in Diversity, Equity, and Inclusion (DEI) advice to support you in navigating complex communication landscapes with sensitivity and inclusivity.
Clients & Collaborations
Later on, as candidates entered the campaign trail, it was a delight to see them work with Spotlight and produce clear, beautiful campaign videos that highlighted their strengths. We would recommend them to any organization or candidate looking to sharpen their messaging skills."
