Be seen

Be heard

BE KNOWN

We secure powerful, earned media coverage that builds trust, elevates your brand and opens doors without relying on ads.

Visibility Isn’t Luck. It’s Strategy.

Imagine hearing your name on the radio, seeing your story on the evening news, or reading about your work in a feature written by a journalist who genuinely believes it matters—because what you’re doing is too real to ignore.

Public relations and media strategy is the art of shaping how the world sees you, whether you’re a founder, nonprofit, public figure, creative, or brand looking to build credibility, attract the right audience, and grow your influence.

Founded by EMMY-nominated television news reporter Crystal Bui, our work at Spotlight Communications Group combines visibility with purpose—public relations that builds reputation, attracts aligned clients, and opens doors you didn’t know were available.

Featured Clients and collaborations

“Crystal and her team are magical! They know the ins and outs of the press and media, are always looking out for opportunities to raise my profile and that of the organizations and activities that I lead."

Han Pham

Non-Profit Leader

A Message from our ceo Crystal bui

SERVICES

Branding and messaging

An image makeover can take you or your company to the next level. We work to understand who you are and how you want to be viewed by clients, investors, and the public. We leverage and build this image to attract new opportunities.

Media Toolkit

We’ll produce a full suite of media-ready materials—from internal messaging sheets to polished public handouts and talking points—that make it easy for staff, media, and stakeholders to communicate your value with consistency across all platforms and media opportunities.

Media Outreach

We send announcements and story ideas to media outlets to share news about your business or event. Our work boosts your business’s visibility and credibility by reaching a wider audience. It helps attract new customers, build trust, and enhance your brand’s reputation. Without advertising.

Media Training

Don’t be nervous about your interview. You’ll receive messaging coaching, talking points, and tips on how to work with journalists and answer tricky questions from EMMY-nominated television news reporter, Crystal Bui.

Digital & Social Media Campaigns

We develop a social media strategy, assist in creating engaging content, and manage your social media presence to build a strong online community, increase brand visibility, and drive positive engagement with your target clients.

Thought Leadership Development

We craft compelling thought leadership content, including speeches, essays, features, and op-eds, to position your executives as industry experts and build credibility for your brand.

Crisis Communications and Media Monitoring

We protect your brand’s reputation and manage any potential crisis situations with swift and strategic communication, minimizing negative impact and preserving public trust.

Publicist Representation

We will serve as your designated media contact, handling all inquiries and communications from reporters on behalf of you. This ensures consistent interaction with the media, helping to manage your public image effectively.