We knew that awareness of The Rest Spot alone wouldn’t be enough. The Rest Spot needed visibility that could translate into action—tours booked, memberships purchased, and investors’ interest leading to funding. Our strategy focused on helping the public understand why The Rest Spot matters and giving them multiple opportunities to encounter the brand in meaningful ways.

Because The Rest Spot was an early-stage startup with no prior visibility, we executed strategic elements concurrently. 

• Messaging: We crafted new strategic messaging that positioned The Rest Spot as more than a wellness space—it became a solution for women balancing work, caregiving, and ambition.

   

• Stakeholder Introductions: Through our community and media relationships, we introduced The Rest Spot to influential stakeholders, donors, and potential clients, expanding their network and fostering valuable relationships.​

   

• Social Media Strategy: For a new business like The Rest Spot, social media wasn’t just for visibility—it was a key driver of trust and foot traffic, showing potential members what to expect before they ever stepped inside. We provided strategic guidance on creating engaging, on-brand content, which ultimately grew revenue for the Rest Spot.

   

• Event Promotion: We planned and promoted a mix of paid events and free open houses to bring potential members, donors, and media into the space. These events weren’t just about attendance—they were designed to drive visibility, generate contributions, and convert visitors into long-term members. We secured listings in prominent media outlets and community calendars to boost turnout and engagement, without using paid advertisements.

   

• Showcase the Space with Professional Photography: We directed our team of professional photographers to take updated photos that showcased the warmth, design, and daily experience inside The Rest Spot. These visuals were used across marketing, press kits, and digital platforms to drive interest and clicks.

   

• Create a Tailored Press Kit: We produced a full suite of media-ready materials—from internal messaging sheets to polished public handouts and talking points—that made it easy for staff, media, and stakeholders to communicate The Rest Spot’s value with consistency across all platforms and media opportunities.
  

• Media Coverage: We secured earned-media features in outlets aligned with The Rest Spot’s target demographic, including a story in the Atlanta Journal-Constitution and a syndicated broadcast segment that aired across news stations around the country.