The Center for Puppetry Arts didn’t just need publicity—it needed to be reintroduced. We approached the Center for Puppetry Arts with a three-phase strategy—each designed to restore public relevance, grow visibility, and build a strong foundation for short- and long-term revenue.

Phase 1: New Branding to Regain Media Attention

• Messaging Refresh: We updated the Center’s external language to better reflect its creative legacy and artistic value—not just as a children’s venue, but as a major player in Georgia’s arts and culture scene.

   

• Press Strategy & Releases: We tied upcoming shows and partnerships to timely cultural angles and sent press releases with strong editorial framing to targeted local and regional outlets to gain widespread media attention.

   

• Press Kit & Media Preview Support: We coached internal staff on how to prepare for media preview days and helped them understand what elements are needed to attract and sustain press interest.

Phase 2: Growing Digital Visibility

Because puppetry is a visual art form, the Center needed to be seen to be appreciated, which means an aggressive digital strategy to get the public’s attention.

• Instagram Strategy & Training: We developed a platform-specific strategy tailored to reach: Parents planning weekend activities and family trips; Millennial consumers with nostalgic ties to puppetry and Sesame Street; Arts patrons and cultural enthusiasts looking for unique experiences. We also trained staff on platform best practices so they could implement content confidently and consistently.

   

• 60-Day Content Calendar: We created a detailed, social media content calendar that included the social media post idea, caption templates, content themes, and engagement strategies. The goal: to keep the Center on the forefront of people’s minds and leverage organic social media exposure that would convert to more ticket sales and revenue.