Industries we serve

The world is evolving fast—AI is opening new possibilities, economies are shifting, and audience expectations are rising. In this environment, strategic communications aren’t just support—they’re a catalyst for growth. At SCG, we don’t default to assumptions. We dig deeper—into the audience, the market, the obstacles. We bring a sharp, human-centered lens to every challenge and craft solutions that are both creative and grounded in business impact.

With deep expertise across industries and specialties, we help clients see around corners, make informed decisions, and deliver measurable results that resonate across their organizations and audiences.

Don’t see your industry listed? That’s not a barrier. We bring adaptable expertise to every engagement—and if your challenge calls for hyper-specialized knowledge, we tap our trusted network to get you exactly what you need.

lifestyle

Our Lifestyle PR Approach
Your audience is already out there curating a life they love—and your brand has a role to play in that story. We blend sharp strategy with thoughtful creativity to help your brand show up meaningfully, memorably, and in all the right places.

What we bring to the table:

  • Earned media strategy and thoughtful execution

  • Compelling press materials and strong media relationships

  • Trendspotting to uncover timely, relevant opportunities

  • Creative ideation around cultural and brand moments

  • Executive visibility and elevated thought leadership

featured work

Let's connect

health and wellness

Our Health & Wellness PR Approach
Today’s consumers are more informed, intentional, and invested in their well-being than ever before. We help health and wellness brands earn trust, build credibility, and connect with the people who need them most. With a thoughtful blend of strategy, sensitivity, and creativity, we position your brand as a trusted voice in a crowded space.

What we bring to the table:

  • Purpose-driven earned media strategy and execution
  • Science-backed, accessible messaging and media materials
  • Strong relationships with health, wellness, and lifestyle press
  • Creative campaigns rooted in empathy and impact
  • Executive visibility and values-based thought leadership

featured work

Let's connect

Entertainment

Our Entertainment PR Approach
In entertainment, visibility is everything—but it’s the right visibility that moves the needle. We help creators, storytellers, and platforms break through the noise with strategic PR that captures attention and builds lasting buzz. Whether it’s launching a project, shaping a public persona, or navigating the spotlight, we bring precision, polish, and a deep understanding of the industry’s pace.

What we bring to the table:

  • Strategic earned media campaigns tailored for entertainment audiences
  • Narrative development that elevates stories and personalities
  • Strong media relationships across entertainment, culture, and lifestyle press
  • Creative concepts that translate on red carpets, screens, and social feeds
  • Reputation-building and executive visibility

featured work

Let's connect

legal

Our Legal PR Approach
In the legal world, credibility and clarity are paramount. We help law firms and legal professionals communicate with purpose—whether they’re building thought leadership, navigating sensitive issues, or elevating their presence in a competitive market. Our approach is grounded in discretion, strategy, and a deep understanding of how to translate complex matters into clear, compelling narratives.

What we bring to the table:

  • Strategic media relations that enhance reputation and visibility
  • Thought leadership development for attorneys and firm leadership
  • Messaging that simplifies complex legal topics for broader audiences
  • Media coaching for high-stakes interviews and public appearances
  • Insightful positioning to support business development and recruiting

featured work

Let's connect

NON PROFIT AND GOVERNMENT

Our Nonprofit & Government PR Approach
Mission-driven work deserves visibility that’s both powerful and principled. We help nonprofits and public institutions cut through the noise with communications that inspire action, build trust, and elevate impact. Whether you’re advocating for change, launching a campaign, or engaging stakeholders, we bring strategic clarity and thoughtful execution to every story.

What we bring to the table:

  • Earned media strategy aligned with mission and public interest
  • Messaging that resonates with diverse, values-driven audiences
  • Campaign development for awareness, education, and fundraising
  • Executive and spokesperson visibility to strengthen credibility.
  • Community engagement and stakeholder communication strategies

featured work

Let's connect

CORPORATE REPUTATION

Our Corporate Reputation Approach
Reputation isn’t just about perception—it’s about trust, leadership, and long-term value. We help companies define who they are, what they stand for, and how they show up in the world. Through smart, consistent communications, we shape narratives that build credibility, earn stakeholder trust, and support business growth—especially in moments that matter most.

What we bring to the table:

  • Reputation strategy rooted in authenticity and long-term vision
  • Executive visibility and thought leadership programs
  • Messaging frameworks aligned with brand values and business goals
  • Media relations to shape public perception and stakeholder trust
  • Strategic guidance for moments of change, challenge, or transformation

featured work

Let's connect